Stefan Richter - Elevating Product Organizations
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I help startups build &
scale high-performing product organizations.

First results within 30 days.

Learn more

90% of startups fail…

no market need ran out of cash wrong team outcompeted pricing/cost issues poor product product without business model poor marketing ignored customers product mis-timed lost focus

Yet many cases could be prevented.

Life is too short to build something nobody wants.

I help startups build impactful products & teams

by listening to customers, experimenting, and delivering value fast

Need to ship features faster to reach your goals for the next funding round?

Want to build up a product or tech team from scratch or skill up your existing teams?

Struggling to achieve product-market fit?

Looking for an honest assessment of your products, product teams, and product processes?

Struggling to deal with hyper-growth? Want to launch a new product but lack resources?

Looking for senior guidance and coaching for your teams?

What can I help you with?

I specialize in building and scaling high-performing product organizations.

Interim & Fractional Support

Depending on the maturity of your product teams I can help your startup hands-on or lead your existing teams.
(CPO / CPTO / VP Product / Head of Product)

Product Due Diligence & Turnaround

We put your product strategies, practices, teams, and structures to the acid test and define actions for potential improvements.

Product Launch

I help you turn a rough product idea into a successful MVP launch, by incorporating your target group closely in the development process and validating your hypotheses quickly with the least amount of implementation effort.

Product & Tech Hiring

Let me help you find talented product managers for your company, no matter if you are looking for Juniors, experienced product leaders, or your future CPO.

I can set up high-performing (near-shoring) engineering teams for your organization fast.

Why work with me?

Product Expertise

12+ years in product management.


Experienced manager & coach of product and tech teams in fast-growing startups.

Startup Expertise

Launched 20+ startups and new products in various industries (FinTech, eCommerce, Digital Health).

Tech Expertise

Advanced tech skills and know-how.

My Product Toolkit

Product Discovery

  Problem Research
  Prototyping & Experiments

Product Planning & Delivery

  Vision, Strategy, and OKRs
  Roadmap, Scoping & Prioritization
  Tech Challenges & Technology Choices
  Metrics & Growth

Teams & Organisation

  Due Diligence & HPPO Framework
  Team Structures & Alignment
  Hiring & Leadership
  Coaching & Training

Meet Stefan

Stefan Richter is a product and technology leader with over a decade of experience in building and scaling successful startups in various domains, such as eCommerce/Marketplaces, FinTech, and SaaS.

He helps startup founders, CEOs, and product leaders to build and scale high-performing product teams, product organizations, and customer-focused products.

As the current Chief Product & Technology Officer at instamotion, a rapidly expanding Series B startup based in Munich that revolutionizes the way people buy used cars, Stefan is responsible for driving the company’s eCommerce customer journey and overseeing multiple product and tech teams.

Prior to instamotion, Stefan played a key role in building Stryber, the largest strategic corporate venture builder in German-speaking Europe, where he held positions including CPO, venture director, and interim CTO. During his tenure at Stryber the company grew from five to around 100 employees and launched 20-plus digital business models (e.g. in fintech, eCommerce, digital health), from which among others the startups WePractice and Snäx originated.

At the beginning of his professional career, Stefan gained extensive product management experience within young, aspiring companies, namely at the successful startup FINANZCHECK as well as one of the leading agencies for mobile apps in the DACH region, allaboutapps.

With a track record of success in fast-growing firms, Stefan is well-equipped to help startups navigate the challenges of the modern business landscape. He believes that customer-oriented product management, modern leadership, strong cross-team collaboration, an open and flexible culture, and the ability to attract top talent are essential ingredients for startup success.

Product Management Venture Building Fundraising Founder Hiring Leadership Business Modelling


from former direct reports, management peers, and clients

Stefan knows a lot about tech and is naturally user oriented. I really admire that. Always has an easy answer for every problem.

Stefan has both, tech and product superpowers. I can ask/share with him any idea or proposal, and he always has something good to add from his bag of experience.

I like his honesty, that he is very hands-off as a manager but acts as a great guide and understands my personality extremely well despite only working with me for a short time. Also, I think his enthusiasm, guidance and leadership within our company is really impressive.

Stefan is always willing to help and never happened that he couldn’t really solve anything. It is incredible!

I continue enjoying a lot having you as my Manager. I highly appreciate your technical background, your hustling, the fact that we can openly talk about the company/projects, that you recognize my strengths time by time.

I like working with Stefan, as he brings a calm and rational view to many aspects which I think is helpful. Additionally, he really knows the product area very well when it comes to best practices and how to launch ventures very lean, which is immensely helpful.

Passionate Cyclist. Remote First. Delicious Food Addict. Tennis Enthusiast.

Let’s make ideas happen and
– build impactful products together!

Get in touch